The news: Samsung is hosting its next Unpacked event, dubbed "On the Flip Side," on July 26 in Seoul. The company will showcase its Galaxy Fold 5 and Galaxy Flip 5 foldable phones, along with the Galaxy Watch 6 and new tablets in the Samsung Tab S9 series. The phones will have a new hinge design, allowing them to fold without any gap. Preorder reservations are now available, offering a $50 credit. What brands should care: Samsung faces competition from Google's new Pixel Fold and Motorola's Razr Plus. However, a Counterpoint Research survey showed Samsung as the top choice for 46% of respondents when it comes to purchasing a foldable, followed by Apple at 39% and Motorola at 6%. Analysts predict that Apple will introduce its first foldable product in 2025 "at the earliest." What the numbers say: 28% of smartphone users said they are highly likely to choose a foldable smartphone as their next purchase. Global foldable smartphone shipments are forecasted to grow by 52% YoY in FY 2023, reaching 22.7 million units, according to Counterpoint Research's Q3 2022 report on the global foldable smartphone market
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