Tumblr is set to undergo a platform overhaul, drawing inspiration from TikTok.

 

Tumblr is set to undergo a platform overhaul, drawing inspiration from TikTok.  The microblogging site, which debuted in 2007, intends to enhance user-friendliness and appeal to individuals who use platforms such as Reddit and Twitter In a memo on its staff blog, Tumblr said it aims to bring algorithmic recommendations to users' feeds, along with streamlined conversation tools and creator-friendly features and support. The changes include a redesign of reply and reblog features, which could simplify conversations and reduce duplicate reblogs. The update outlines various strategic changes, such as expanding user discovery and encouraging frequent engagement. Automattic, the owner of Tumblr, has been exploring various strategies to revitalize the 15-year-old platform, including subscriptions and paid features, as it works to reestablish itself as a major player in the social media landscape. In the memo, the company acknowledged that Tumblr isn't easy to use and "the brand carries the baggage of a person's preconceived impressions of Tumblr."