Twitter has started paying popular creators through its new revenue-sharing program. Twitter aims to draw more content creators to its platform amid growing competition from Meta's Threads app, posing a threat to Twitter's dominance as a microblogging platform. Twitter's program pays content creators a share of the revenue from ads displayed in their reply threads. - Payouts are determined by tweet impressions.
- To be eligible, users have to subscribe to Twitter Blue, have over 5 million monthly tweet impressions for the past three months, and use Stripe for payment.
- Owner Elon Musk said that the first round of payouts will total $5B and be cumulative from February, when he first announced the program.
The tallies: - One user claims to have already received over $100,000, though that has not been verified.
- According to TechCrunch, writer Brian Krassenstein, with 750,000 followers, claims to have received $24,305 from Twitter.
- Benny Johnson, a political commentator with 1.7 million followers, says he earned $9,546.
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