Apple TV+ has hired Dentsu Creative to run its social media.
The work had previously been done by TBWA\Media ArtsLab, a division of TBWA Worldwide dedicated to Apple.
More:
- Apple TV+ spent $107M on U.S. media in there first three quarters of 2022 and $137M 2021 fiscal year.
- Dentsu Creative was formed last June. The firm has hired Paulo Fogaca as its U.S. CEO and Rafael Rizuto as its Chief Creative Officer.
- Apple also has deals with other agencies, including Allied Global Marketing, Havas Creative, Critical Mass, MullenLowe, OMD Worldwide, and PMG.
- TBWA\Media ArtsLab has still been working with Apple launching a new campaign for Apple TV+ just last week.
