The company simultaneously announced that its spokescandies will not be featured and will take an "indefinite pause."
- The company acknowledged in its statement that the change is being made because of controversy over its decision to change its spokescandies to tone down some of the aggressive characters and change the shoes of others.
- Many analysts predict that this announcement is a stunt and that the company will use the spokescandies in its Super Bowl commercial.
- The announcement has already been featured in publications, including the New York Times and TMZ showing the strategy's effectiveness if it is a stunt.
- The post announcing the change got over 5 million views in the first few hours.
