Gatorade is launching a new social media challenge to promote its new energy drink, Fast Twitch, in the run-up to the Super Bowl.  The contest winner will receive three game tickets and the chance to run onto the field through the stadium tunnel in addition to travel costs and food stipends; the package is valued at over $2000.  Entrants need to post a video on either TikTok or Instagram to enter the contest. They also need to use a custom Fast Twitch filter, the hashtag #FastTwitchContest and fill out a form online.  The new energy drink is specifically targeted at athletes and will be released across the U.S. in February.  The drink was already available to some NFL players, including Stefon Diggs, DK Metcalf, and George Kittle.  The drink has no sugar and comes with added vitamins. It is marketed to health-conscious people.