BuzzFeed said it plans to use OpenAI to enhance its quizzes and personalize some content for its audience.  In a memo sent to employees, BuzzFeed CEO Jonah Peretti said AI would play a significant role in the company’s editorial and business operations this year. The company is the latest digital publisher to embrace AI. More: BuzzFeed said it plans to incorporate AI to create personalized quiz results. Peretti said in 15 years, AI and data would help create, personalize, and animate content. On Wednesday, WSJ reported that Facebook parent Meta is paying BuzzFeed about $10M to help generate creator content for its various social platforms. Last year Meta announced it would stop paying news publishers to feature their content in its News tab. The company said it would reallocate resources to grow its creator business. BuzzFeed went public in late 2021 through a SPAC merger. The company is down more than 60% since its debut.