Digital media company BuzzFeed plans to incorporate more AI into its news and business operations, Chief Executive Jonah Peretti told staff in a memo today.  Plans include using OpenAI technology to personalize content and quizzes that the media outlet is known for. The AI-assisted content will begin appearing this year. In the memo, Peretti said BuzzFeed aims to "lead the future of AI-powered content" and "maximize the creativity of our writers, producers, and creators and our business." In the case of AI quizzes, OpenAI's text-generation technology could produce unique results based on each person's specific responses, which would be shareable on social media. Peretti estimates AI and data could help create, animate, and personalize media content, not just curate it, within 15 years. In December, BuzzFeed said it would cut 12% of its staff, citing challenging economic conditions. On Wednesday, the WSJ reported that Facebook parent Meta is paying BuzzFeed millions to generate creator content for its platforms.