Netflix and Bumble are partnering for a promotion in the U.S., Canada, and the U.K., allowing singles to be matched based on their Netflix show preferences.  The promotion will see the singles play a game about popular Netflix shows and then be introduced to someone who likes the same show.  A Bumble survey showed that 78% of singles said a date was easier when both people had the same taste in TV and movies.  59% of Gen Z respondents said that a potential match was more appealing if they liked the same movies ad shows.  72% of singles on Bumble said they talk about TV and movies on their first date.  The partnership intends to drive loyalty and repeat customers to both brands by tying more aspects of someone's life into the applications.  Bumble has previously partnered with HBO for movie date nights.