Salesforce CEO Marc Benioff is facing more scrutiny as not one but two activist investors take large positions in the company.

 



Salesforce CEO Marc Benioff is facing more scrutiny as not one but two activist investors take large positions in the company.

 Starboard Value and Elliott Management recently took sizable stakes in the company and will focus on strategies to boost profit. 


  • Change seems inevitable at Salesforce, and some expect more cuts to executive salaries, reductions in overhead costs, additional layoffs, and sales of unprofitable pieces of the organization. 
    • In addition, the activist investors may also seek board seats and call for drastic changes. 
  • Recently, Salesforce already announced 10% staff cuts and a reduction in real estate costs. However, more measures will likely take place at the organization. 

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