The virtual e-commerce startup Emperia recently raised $10M Series A to help brands enter the metaverse.
The SaaS company affords brands the digital infrastructure needed to build immersive online retail stores that are accessible on the web as metaverses or in virtual reality (VR).
- Base10 Partners led the funding round with participation from Daphni, Sony Innovation Fund, Background Capital, Stanford Capital Partners, Concept Ventures, and several angel investors.
- The company plans to use the funds to grow its team, expand partnerships, and build new customization tools.
- Emperia plans to use customer information to help brands personalize each user's visit to the virtual storefront.
- Since launching in 2019, the startup has partnered with several well-known fashion brands, including Dior, Bloomingdale's, Burberry, Sunglass Hut, and Lacoste.
