Traverse City Whiskey Co. (TCWC) has announced a new $20M production facility as a “first-of-its-kind distilling campus,” aiming to turn northern Michigan into a hub for whiskey in the Midwest.

 


Traverse City Whiskey Co. (TCWC) has announced a new $20M production facility as a “first-of-its-kind distilling campus,” aiming to turn northern Michigan into a hub for whiskey in the Midwest. 

Set on 35 acres of countryside, the site, an abandoned cherry processing facility, will allow TCWC to control all aspects of the production process. 


  • The Traverse City-based craft whiskey maker's new production campus will allow the brand to boost its current capacity from three barrels per day to nearly 70.
  • The project was partially funded by a $750,000 grant from the Michigan Business Development Program, and it is expected to create nearly 100 jobs.
  • Gov. Gretchen Whitmer applauded the expansion as a sign that the state’s economy is growing.
  • The 70,000-square-foot campus will be built in partnership with Mathison Architects and Erhardt Construction.

Zoom Out:

  • TCWC was founded in 2012 as a bourbon distiller using whiskey patents from the 1800s.

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