A survey by Advertisers Perceptions shows that 53% of advertisers plan to increase the amount they spend on influencer marketing this year.
The additional funds are expected to come from resources previously allocated to print, TV, and social advertising.
- Advertisers are primarily looking to work with influencers who have anywhere between 50,000 to 1 million followers.
- 45% of advertisers say their influencer marketing campaigns will include shoppable links.
- 12% of digital ad budgets were spent on influencer marketing in 2022.
- 66% of marketers expect to use new marketing mediums like augmented reality.
