Gorton's Seafood has released a new product line titled Gorton's Air Fried using a multi-channel influencer marketing campaign.
The campaign aims to help Gorton connect with younger consumers.
- The social first campaign will largely be centered around TikTok and include Instagram Reels.
- Eight influencers will partner with the brand as part of the campaign.
- The ad campaign will also include augmented reality and connected TV features.
- The campaign will emphasize the convenience of using an air fryer.
