Snapple is launching Snapple fAIct, allowing fans to generate their own "Real Facts" using ChatGPT.
The marketing effort is based on the fact that Snapple has long featured facts on the bottom of its drink caps.
- The company says that the facts will be written by ChatGPT but are re-edited to sound more "Snapple-y."
- Users can share the facts through their social media, and some of the facts generated may eventually be featured on bottle caps.
- The Deutsch LA created the ad campaign.
