A survey from the Association of National Advertisers shows that 88% of brands feel influenced by retailers to buy advertising on their networks.  The data shows that while the demand for retail media networks is not declining, advertisers are reluctantly purchasing the ad space.  42% of advertisers are questioning their current investments in retail media networks.  56% say they work with at least five retail media networks, 40% use 5-9, and 16% use 10 or more.  More than 50% expect they will increase the amount of retail media networks they use.  It is predicted that the market for retail media networks will be at $52B this year and grow to $61B next year.