Apple's Major League Soccer (MLS) streaming services launches this week.
According to Bloomberg, rather than selling traditional TV-style advertising spots on an individual basis, the tech giant is asking sponsors to purchase season-long packages.
- Apple's MLS Season Pass is available starting on February 1, and represents the company's first major push into the American TV advertising market.
- Apple has declined to accept ads from sports betting companies for now, but will feature spots for credit cards, alcohol, and car rentals.
- Bloomberg reports that Apple's top sponsorship package is called "Gold"; it costs $4 million per season and includes playoff games and bonus integrations, such as a branded "Player of the Match" segment.
- "Silver" and "Bronze" packages will cost $3 million and $1.5 million per season, respectively.
- Apple's deal with MLS extends over the next 10 years and is valued at around $250 million annually.
