Australian employee management tool startup Deputy hired Silvija Martincevic as CEO to lead the firm's expansion in the U.S. and oversee the growth strategy.

 

Australian employee management tool startup Deputy hired Silvija Martincevic as CEO to lead the firm's expansion in the U.S. and oversee the growth strategy. 

 Martincevic succeeded former CEO Ashik Ahmed, who is also the co-founder of Deputy. She said, "Building two-sided networks businesses, like Deputy, Affirm, and Kiva, is really hard, but once that business model is built, and both sides of the network reinforce each other, these are lasting businesses."


  • Martincevic was formerly the chief commercial officer at Affirm and was instrumental in growing the number of merchants from 5,000 to over 200,000. Additionally, she helped establish partnerships with Walmart, Shopify, and Amazon.
  • Deputy provides employee scheduling, time tracking, and labor compliance tools through its Capterra platform. 
  • The firm has raised $72M (A$104M) in venture funding to date from VCs such as Square Peg and IVP. 
  • Deputy counts Nike, Five Guys, and Everlane as one of its most prominent customers.
  • According to Deputy, annual recurring revenue (ARR) surpassed $69.5M (A$100M).

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