Comcast CFO Jason Armstrong provided some new insight into his company's strategy during a talk at the Deutsche Bank Media, Internet & Telecom Conference on Monday.
According to Armstrong, Comcast is in the midst of transitioning to streaming while protecting its linear TV business, which he referred to as a "delicate balance."
Armstrong referred to the transition as a "costly pivot," with a host of new technology and marketing costs related to launching Peacock.
- He predicted that 2023 will be the "peak investment year" for Peacock, and anticipated $3 billion in related losses.
- According to Armstrong, quality content that can be repurposed to support both linear and streaming platforms will be the key to driving more engagement to Peacock without sacrificing the company's broadcast TV business.
