Digital commerce spending was up 21% YoY, according to Comscore's 2023 Digital Commerce Report bringing the total to over $1T in 2022.

 

Digital commerce spending was up 21% YoY, according to Comscore's 2023 Digital Commerce Report bringing the total to over $1T in 2022.

 The report shows that social commerce continues to grow within the retail ecosystem, a trend that has already dominated Asian markets but was late to catch on in North America. 


  • Mobile purchases accounted for 40% of all digital consumer retail spending in Q4 2022 and were higher than spending on desktop devices. 
  • The report shows that engagement with sponsored content was up by 153% on Facebook and 175% on Instagram from 2021 to 2022. 
  • TikTok grew the number of views for sponsored content on its platform by 407%, from 2.4 billion views in 2020 to 12 billion views in 2022. 

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