The
sauce was made in collaboration with Tinx after the brand observed a
growing interest in the product from Gen Z social media users.
- The dressing is exclusively available through Amazon and went on sale last week.
- Tinx has previously partnered with Tobasco, including a visit to their factory in LA last year.
- Tinx
currently has brand deals with high-end brands such as Clé de Peau
Beauté, Viktor&Rolf fragrances, Lacoste, and Fresh Beauty.
- Data
from Mintel, a market research firm, shows that Gen Z and Millenials
are more likely to prefer hot, extra hot, and extremely hot spice levels
in their sauces and dips than previous generations.
