Apple launched its new Major League Soccer subscription service MLS Season Pass on Feb. 1 after entering a 10-year deal with the MLS.  The deal marks Apple's first move into selling TV ads for games.  Apple had previously partnered with the MLB to show baseball games, but the MLB had been responsible for selling the ad slots for those games.  Apple has a new sales team led by Todd Teresi, responsible for selling MLS games' ads.  The MLS had previously drawn 343,000 viewers per game on ABC and ESPN, and Apple hopes to draw these fans to its subscription service.  Apple is paying $250M per season for the rights. They are charging fans $15 a month or $99 per season and selling advertising packaged for $1.5M, $3M, and $4M to advertisers.