Google Cloud debuts Flex Agreements

 

 


 


 

Google Cloud has just introduced Flex Agreements, a new licensing option that enables customers to move to the cloud with no up-front commitments.

 This cost management plan is aimed at users who cannot forecast/anticipate their future cloud consumption needs. 

  • The Flex Agreements licensing option purports to lower barriers to cloud entry by matching cost with consumption and offering contractual and product flexibility.  
  • Multi-year commitments are often the standard for cloud services, but these can present issues like vendor lock-in and paying too much for underutilized services. 
  • The new licensing option still allows customers to access incentives, such as monthly spend discounts, committed use discounts, cloud credits, and access to professional services. 
  • The search giant’s cloud arm has also introduced three new pricing tiers: Standard, Enterprise, and Enterprise Plus, for its cloud portfolio.  

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