Google has launched Privacy Sandbox Beta on Android 13 devices.
The update aims to help users protect their privacy.
- Privacy Sandbox is a technology that Google uses as a way of creating advertising products that limit user data sharing and don't rely on cross-app identifiers.
- Google announced that devices that have been selected for the Beta test will have a Privacy Sandbox section on the Settings page.
- The Privacy Sandbox for Android Beta will roll out gradually, starting with a limited number of Android 13 devices.
- This project is part of a broader initiative that aims to begin phasing out third-party cookies in the Chrome web browser by 2024.
- The digital advertising industry is going through a major shift due to changes from Apple and Google. The two companies, which have the two largest operating systems used in most smartphones, have begun limiting cookies' ability to track user activity.
- Apple famously made the decision to ask users if they wanted Facebook to track their activity online, something that resulted in a major revenue drop for the company.
