HYBE America, the Scooter Braun-led U.S. division of South-Korean record label HYBE

 

HYBE America, the Scooter Braun-led U.S. division of South-Korean record label HYBE, has acquired Quality Control Music for $300M.

 HYBE manages artists such as Justin Bieber, Ariana Grande, and the K-Pop group BTS.


  • Quality Contol is an Atlanta-based record founded in 2005 by Kevin Lee and Pierre Thomas.
  • The label has signed artists such as Migos, Lil Baby, and Lil Yachty. Cumulatively, artists from this label have been streamed more than 1 billion times, have earned more than 1 billion views on YouTube, and have sold millions of records.
  • HYBE America is a recently formed division of HYBE, the South Korean entertainment company and record label previously known as Big Hit.
  • The division's CEO is Scooter Braun, former founder and CEO of SB Projects. Braun is known for managing artists such as Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, etc. As part of the agreement with HYBE, Braun sold SB projects to the company for an undisclosed amount.
  • HYBE reported a net income of over $800M in 2021, as the company has recently made significant investments in the music business by acquiring stakes in multiple record labels.
  • Its latest investment is a 15% stake in SM Entertainment, a South Korean record label.

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