iGaming player retention and engagement platform Enteractive appointed John Foster as its new head of B2B Sales for Europe and Asia.  Foster will report to the company’s Chief Business Officer, Andrew Fraser. Foster is joining Enteractive with over 20 years of sales experience in different industries, including iGaming, advertising, and media and hospitality. According to his LinkedIn profile, Foster is joining Enteractive from iGaming Group, where he served as commercial manager. Enteractive said the appointment would further strengthen its B2B team as it expands to regulated markets worldwide. Enteractive’s offerings include a (Re)Activation Cloud technology platform that enables native-language sales agents to offer personalized engagement with players in each market.