In 2022, there was an increase in the number of podcasters hired by a media company while fewer creators started shows of their own, as reported by Muck Rack's State of Podcasting 2022.
The report shares insights from a survey of 591 professional podcasters.
- The report was created primarily for PR professionals to remain updated with trends, challenges, content, and podcasters' pitch preferences.
- A year-on-year increase in podcasters hired by media companies as well as those hired by existing podcast teams indicates that more media firms are creating their own shows.
- When it comes to part-time creators, more than half (53%) say they work on two or more shows at the same time.
- When looking for episode ideas, 45% of creators say current events are their biggest source, while 35% state ongoing research as inspiration and 32% say audience requests.
- Download the complete report here for free.