Instagram co-founders Kevin Systrom and Mike Krieger are launching Artifact, an AI-driven personalized news app.
The startup is entering a space that includes apps such as Matter, SmartNews, Flipboard, Pocket, and Newsbreak, in addition to Apple News and Google News.
- The app would feature a curated news selection that would adapt to user interests over time.
- While the product is not yet monetized, the founders said revenue sharing with news publishers would possibly be an option.
- Systrom and Krieger left Instagram in 2018. The photo-sharing app was acquired by Facebook in 2012 for $1B.