Irish Distillers, a French drinks conglomerate Pernod Ricard subsidiary, announced that all the secondary packaging across its portfolio of Irish whiskeys will be recyclable, reusable, compostable, or removed entirely by the end of 2025.
This is part of the company's sustainability and responsibility initiative committed to downsizing the environmental impact of brand packaging by reducing waste
- This movie is reportedly part of Pernod Ricard’s strategy of five fundamental principles: "rethink, reduce, reuse, recycle and respect."
- The Jameson portfolio plans to remove its gift boxes, which would remove about 4M packaging until the end of 2025.
- New products will be designed according to the critical principles of Pernod Ricard’s strategy.
- According to Nodjame Fouad, chairman and CEO of Irish Distillers, “operating and thinking sustainably is not an option, it’s a necessity.”
- The new packaging reportedly reduces fossil fuel emissions by 53%, greenhouse gas emissions by 53%, and water usage by 39% compared to wood.
