Members of Generation Z represent 34% of all iPhone owners in the U.S., according to new Attain data.
The cohort of people born after 1996 owns only 10% of Samsung phones, showing Apple's high market share among younger users.
- Older generations are generally split between iPhone and Android phone users.
- According to the Financial Times, Gen Z members in the U.S. face a lot of social pressure to own iPhones and other Apple devices and services, creating pressure in their communications.
- The use of Apple's iMessage is seen as a status symbol among younger users, who often distinguish Android users via the latter's green bubbles displayed during group chats.
- In addition to the blue vs. green bubble issue, Apple also dominates Samsung in sales of non-phone devices, according to Canalys data.
- For every 100 iPhones that are sold, Apple also sells 35 pairs of AirPods, 26 iPads, and 17 Apple Watches.
- Samsung, by contract, sells 11 tablets, six smartwatches, and six pairs of Galaxy Buds for every 100 of its smartphones.
