The decline comes as the average price per ad offered on its advertising network fell by 22% YoY.
- Despite the decline in advertising costs, Meta reported that ad impressions were up 23% YoY.
- Facebook
also reached 2 billion daily active users in Q4 2022, credited to a new
AI discovery engine and the launch of Instagram Reels providing
TikTok-like short films on Facebook.
- Meta also reported that 40% of advertisers that use its ad platform now offer their ads across all of Meta's apps.
- Meta
claims that Reels remain a primary focus for the company as they look
to compete with TikTok despite its inability to monetize the feature and
other aspects of its platform.
