Microsoft is engaging in talks

 

Microsoft is engaging in talks with ad agencies about monetizing its new AI-powered Bing search engine.  Reuters reports that Microsoft demoed the new Bing to an unnamed "major ad agency" and has been testing ads on the Bing chatbot feature. During the demo, Microsoft reps described plans to add paid links within Bing's answers to search queries. The company is planning to incorporate traditional search ads into the Bing chatbot's responses. When it first announced AI Bing last week, Microsoft already acknowledged that it is expected to "deliver even more relevant messages to consumers," aiming to improve ROI for advertisers. Microsoft is receiving millions of requests to join the waitlist for the new search engine, which it plans to roll out more broadly in the coming weeks. The influx of new users is expected to lead to greater ad exposure and boost Microsoft's competition in the search advertising market dominated by Google.