Erin Vitellaro discussed the marketing strategy of Molson Coors in North America at a recent conference.
Vitellaro shared that although "Football remains the number one passion point among beer drinkers... it's super cluttered, and it's super expensive."
Vitellaro, the senior director of North American Media at Molson Coors Beverage Company, said their strategy is to integrate, infiltrate, and innovate. This means that they look to get past the high cost of advertising and stand out from the crowd by using unconventional marketing tactics.
- Molson Coors has recently been working with DraftKings more closely as sports betting has the highest engagement of young male sports fans.
- At Super Bowl LVII, DraftKings and Molson Coors partnered on the first advertisement featuring Molson Coors at the Super Bowl in over 30 years.
