Netflix drops Surprise Me button

 

Netflix removed its "Surprise Me" button last month due to relatively low use.  The feature would algorithmically choose a show or film for a user to watch based on their view history and preferences. A Netflix spokesperson told The Wall Street Journal that their data suggests most users come to the platform with a specific show, film or at least genre in mind. The "Surprise Me" button was first introduced under the title "Play Something" in 2021. Most industry insiders consider Netflix's user experience to be among the industry's best; a 2022 survey from Whip Media ranked Netflix #1 in terms of the actual platform.