Netflix shared plans for its password-sharing crackdown.
The company said over 100 million households were sharing accounts, which impacted its ability to invest in new programming. Netflix will first roll out its password-sharing restrictions to users in Canada, New Zealand, Portugal, and Spain.
- Netflix said users would be required to set a primary location for their Netflix accounts and can have up to two sub-accounts for users who do not live in the home-base household.
- Users will pay an extra monthly fee for each sub-account.
- Netflix is also launching a new "Manage Access and Devices" page that would allow users to manage who has access to their Netflix account.
- Netflix said it would revisit and refine the new account management system based on user feedback.
- The company plans to roll out its password-sharing restrictions in the U.S. in March.