Rephonic analyzes what are the common features of chart-topping podcasts on Spotify and Apple Podcasts.

The data shares gender skew, episode frequency, and genre of chart-toppers.

While the top-ranking shows on Spotify were commonly launched in the last 12 months, the toppers on Apple Podcasts were launched two to three years ago.
- The blog notes that this does not imply that newly launched shows do better on Spotify but just that there are fewer categories on Spotify than on Apple Podcasts; there's less competition on Spotify at the moment.
When it comes to genres, Society & Culture, Comedy, and True Crime perform best on both listening platforms.
Top-ranking shows typically publish new content weekly.
On Apple Podcasts, the audiences of top shows skew male.