A new survey from Matter Communications shows that 81% of consumers became interested in purchasing a product or service after seeing a social media post from an influencer, family member, or friend.
The industries most benefited from social media endorsements were food and beverage, health and wellness, and beauty and personal care.
Technology products have long relied on social media endorsements to drive sales, but according to this survey, consumers are no longer relying on social media endorsements when making technology purchasing decisions.
- 36% of consumers said they believe Youtube has the most authentic influencer marketing content.
- 69% of consumers said they trust information from an influencer, friend, or family member more than from a brand.
- Insider Intelligence forecasts that the influencer marketing industry will be more than $6B in 2023.
