State Farm has decided not to have a Super Bowl commercial and, instead, to launch an organic marketing campaign based on the name of the Stadium (State Farm Stadium) where the game will be hosted.

 

State Farm has decided not to have a Super Bowl commercial and, instead, to launch an organic marketing campaign based on the name of the Stadium (State Farm Stadium) where the game will be hosted.   State Farm's organic campaign will feature Khaby Lame and the company's spokesperson Jake from State Farm. State Farm posted a video on TikTok that showed Khaby and Jake getting pitched Super Bowl marketing campaigns by State Farm executives.  The organic marketing campaign was arranged by the Infinity Marketing Team, which has worked with numerous TikTok creators in the past.  State Farm has already spent $29.9M in advertising during the NFL playoffs — the fifth highest amongst all advertisers.  State Farm took a similar approach last year, running a TikTok campaign instead of buying ad space.