Fanatics has hired Nick Bell, the former product leader at Google and former Vice President of content at Snap, as its new CEO of live-streamed shopping.
While
live-streamed shopping is not yet a primary driver of e-commerce sales
in the U.S., it has become more popular recently due to investments by
TikTok and Walmart.
- Fanatics believes it can use its internal database of 90 million sports fans to launch live-streamed shopping.
- In
2022, Fanatics acquired Topps Co's memorabilia division which will be
heavily integrated into its new live-streamed shopping offerings.
- Nick Bell will be reporting directly to Mike Mahan, the CEO of Fanatic's collectibles division.
- Fanatics
has also recently hired Jason White as its head of marketing for sports
gambling and Greg Abovksy as CFO of its collectibles business.
