The Super Bowl LVII drew 113 million viewers over the weekend, the third highest in TV history behind two other Super Bowls (2015 and 2017).
It is estimated that 37 million households watched the game, up from 36 million last year in the U.S.
- 46 unique advertisers showed 51 ads during the Super Bowl. 31% of ads were from an advertiser that had never shown a Super Bowl ad.
- The average price of a 30-second ad was $7M, which is 7.7% higher than the $6.5M charged in 2022. Prices have risen significantly since 2019, when a 30-second ad cost $4.5M.
- App engagement was 10%-15% higher across the U.S. on Super Bowl Sunday than on average Sunday. The engagement was highest in Philadelphia until the fourth quarter, when activity peaked in Kansas City and started to decline in Philadelphia before steeply falling off in Philadelphia when the game ended.
- USA Today's Ad Meter shows that consumer sentiment was lowest for U2, Temu, M&M, Remy Martin, and DoorDash's ads and highest for The Farmer's Dog, NFL, Amazon, Dunkin', and PopCorners.
- #UltraClub was the best-performing brand-sponsored hashtag on social media during the Super Bowl.
- Tubi, Bud Light, and Disney had the most mentions on social media during the Super Bowl.
