Tubi hits 64M users

 

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On Tuesday, Tubi announced that it reached 64 million monthly active users. The company last updated its public subscriber count back in May 2022, when it had around 51 million regular viewers.


  • When Fox purchased the ad-supported streaming platform in 2020, it had just 25 million monthly active users.
  • Total Tubi viewing time is up 44% year-over-year; over 5 billion hours were streamed on the platform in 2022.
  • Viewership is set to rise in 2023 with the recent acquisition of a new library of content from Warner Bros. Discovery.
  • Overall, Fox predicts that paid subscriptions to video-on-demand platforms will remain relatively flat over the next few years, while ad-supported VOD platforms will grow by 9% in 2023 and 24% by 2026.

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