Twitter had 180,000 paid subscribers in the U.S. as of mid-January, representing only 0.2% of its monthly active users in the country, according to a leaked internal document viewed by The Information.

 

Twitter had 180,000 paid subscribers in the U.S. as of mid-January, representing only 0.2% of its monthly active users in the country, according to a leaked internal document viewed by The Information.  The numbers suggest that Twitter may need to ramp up its efforts to gain more subscribers in order to make subscriptions a viable revenue source. The document also showed that 62% of paid Twitter subscribers reside in the U.S., indicating that it has 290,000 subscribers globally. According to The Information, the worldwide subscribers equate to $28M in yearly revenue, a small fraction of the $3B that Elon Musk wants to generate this year. In November, Musk told staff that Twitter needs about half of its revenue to come from subscriptions. Without significant revenue from subscriptions, "there is a good chance Twitter will not survive the upcoming economic downturn," he said. In mid-December, Twitter relaunched its Blue paid subscription service, which lets individual users edit tweets, view fewer ads, and maintain the blue checkmark for verification, among other perks. Twitter may also charge businesses $1,000 a month for a gold verification badge.