Uber is partnering with Sean "Diddy" Combs to release a new song as part of its Super Bowl ad.
This will be Uber's third ad launching for the Super Bowl.
- The ad will feature Montell Jordan, Donna Lewis, Kelis, Ylvis, and Haddaway remixing their top songs.
- The ad, a 60-second spot, will run during the second quarter of the Super Bowl.
- Uber is also running a promotion from Feb. 7 to 19, giving Uber members their first three months of Uber One for free.
- Launched in Nov. 2021, Uber One is a paid membership for discounts on rides and delivery.
- The ad was created by Special Group U.S., produced by Biscuit, and directed by Andreas Nilsson.