WHOOP and high-performance wellness brand Hyperice announced a strategic partnership.
The partnership will help WHOOP members quantify Hyperrice's tools' impact on their recovery.
- WHOOP said the partnership unveiled a new data integration that enables users to understand better the connection between recovery and how it impacts overall health.
- Both brands plan to launch multiple joint initiatives to understand the impact of percussion massage and dynamic air compression on physical activity through quantitative data.
- The app integrations will provide recommended recovery routines based on recovery and activities submitted to the WHOOP app.
- Through their partnership with PGA TOUR, the brands plan to conduct an extensive study to quantify the impact of recovery technology on golfers, caddies, and staff.