WHOOP and high-performance wellness brand Hyperice announced a strategic partnership.

 WHOOP and high-performance wellness brand Hyperice announced a strategic partnership. 

The partnership will help WHOOP members quantify Hyperrice's tools' impact on their recovery.


  • WHOOP said the partnership unveiled a new data integration that enables users to understand better the connection between recovery and how it impacts overall health.
  • Both brands plan to launch multiple joint initiatives to understand the impact of percussion massage and dynamic air compression on physical activity through quantitative data.
  • The app integrations will provide recommended recovery routines based on recovery and activities submitted to the WHOOP app.
  • Through their partnership with PGA TOUR, the brands plan to conduct an extensive study to quantify the impact of recovery technology on golfers, caddies, and staff.

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