Adidas clashes with BLM over trademark

 

Adidas initially opposed the recent trademark filing by Black Lives Matter for a logo featuring three yellow stripes.   The sportswear giant claimed that the yellow-stripe design used by Black Lives Matter could create confusion with its own brand. However, Adidas has now decided to withdraw its opposition and drop its legal challenge against the Black Lives Matter Global Network Foundation's trademark application. The reversal of its decision was driven by the concern that the opposition could be interpreted as criticism of Black Lives Matter's mission. The Black Lives Matter Global Network Foundation is a significant entity in the decentralized Black Lives Matter movement. The foundation had applied for a federal trademark for its yellow three-stripe design in Nov. 2020. The design would be used on various products, including clothing, publications, bags, bracelets, and mugs.