Pepsi gets a new logo

 

Pepsi has recently unveiled a fresh logo and visual identity, which according to the executives, conveys the brand's audacity, liveliness, and association with pop culture and digital advancements.   The company developed the new design internally. The new logo features a striking typeface, signature pulse, and an updated color palette, in which black symbolizes Pepsi's dedication to Pepsi Zero Sugar. The brand will implement the new design across all its touchpoints, starting in the fall to mark its 125th anniversary. The new logo has specifically been designed to be suited for digital use.  The logo will also see the Pepsi word be reintroduced into the Pepsi globe as previous Pepsi logos had done.