Aéropostale is expanding into the metaverse and is attempting to attract customers to its new Web3 offerings through a Tesla giveaway.

 

Aéropostale is expanding into the metaverse and is attempting to attract customers to its new Web3 offerings through a Tesla giveaway.  The move into the metaverse comes as part of a four-part plan developed in partnership with MetaversePlus. Aéropostale is launching AeroPax, a collection of 30,000 NFTs that will go on sale next week and provide holders with special promotions, limited edition clothing, and entry into Aéropostale's metaverse events.  10 AeroPax holders will also win a Tesla, providing an additional incentive to participate in the NFT sale next week.  Each purchaser of an AeroPax NFT will also receive a hoodie and be the first to be able to claim an avatar in Aéropostale's AeroWorld.  The move by Aéropostale into the metaverse follows successful moves by American Eagle into the space as apparel companies fight for Gen Z market share.