Apple backs startup Gamma

 

Apple is backing a content creation startup, Gamma, by former Apple Music Global Creative Director Larry Jackson and music executive Ike Youssef.   "[Artists] shouldn't have to jump through multiple hoops to express themselves," said Jackson.  The company will support content creation and provide audio and video distribution through its recent acquisition, Vydia. The startup has agreements with Snoop Dogg and the Death Row catalog. Gamma's backers include independent studio A24 and Todd Boehly's Eldridge.  The company reportedly has access to $1B in available capital through equity and debt.