Apple introduced a new live shopping experience on its U.S. e-commerce site.
The feature allows U.S. customers to connect with a retail associate in the form of a one-way virtual shopping session.
Apple's virtual "Shop with a Specialist over Video" service offers help to customers in the market for a new device.
- It allows customers to browse device models, explore store offers and carrier deals, and learn how to switch to Apple's mobile iOS operating system.
- Customers can hold a virtual shopping session with an Apple retail associate between 7 a.m. and 7 p.m. PT.
- Apple's new initiative comes after Facebook and Instagram left the live video shopping market.
- Live video shopping has failed to gain traction in the U.S. despite its success in other countries.
