A report from CreativeX shows that women were cast 46% more often in domestic roles in 2022 than in 2021 in advertisements airing in the United States.
The report also found that they were shown in a family setting 3.6% more times in 2022 than in 2021.
- The report highlights that men were cast in roles where they played a professional 73% more than women and that they were cast in leadership positions 30% more often.
- 57% of all actors in advertisements in 2021 and 2022 were women, with 43% being men.
- Spending on ads that portrayed women as professionals was down 35% from 2021 to 2022.
- Advertisements featuring women over 60 were up 221% from 2021 to 2022, but ads featuring women of colour were down by 21.5%.
